Case Studies
Dawson Modern Dentistry

Dawson Modern Dentistry

+30%

Collections Increase

See How Dawson Modern Dentistry Impro- ved Collections Over 1 Year with Reach’s Virtual Assistants in This Case Study

Context and Challenge

Founded in 2021, Dawson Modern Dentistry grew quickly and began to feel the operational strain that comes with adding roles and responsibilities without physical space to support them. The practice needed a more cost effective way to expand capacity while keeping the in office team focused on patients.

Before working with Reach, the office tried out- sourcing, but reliability and consistency did not meet expectations. Based in Matthews, North Carolina, the practice emphasizes a patient-first experience and comprehensive services in a contemporary setting.

Finding the Right Solution

After an earlier outsourcing attempt fell short due to inconsistency and reliability issues, Dawson Modern Dentistry began working with Reach in February 2025. The practice selected a virtual support model de- signed to meet internal expectations and provide steadier operational coverage without adding strain to the in office team, supported by two dedicated VAs.

Implementation and Integration

Implementation is built around a two VA setup with clear owner- ship. One VA focuses on claim submission and insurance A/R, while the other supports patient billing, medical clearance follow- -up, and overflow calls, along with recare and reactivation.

The team works within Open Dental, PBN phones, and Vyne, helping integrate virtual support into daily workflows and keep follow-up consistent.

Financial Growth and Sustainability

Over one year, collections grew 30%, increasing by about $290,000 and reinforcing the impact of steadier opera- tional support. New patients increased by 440 over the same period, representing 38% growth and strengthe- ning the practice’s foundation for sustainability.

Cost Efficiency and Capacity

Virtual support helped reclaim about 40 hours per week across the team, reducing operational load and improving day to day coverage. Over the same period, call answer rate increased from 57.83% to 73.66%, stren- gthening responsiveness and reducing callback.

Enhanced Patient Care and Practice Growth

Call answer rate improved by 27.37% from 2025 to 2026, suppor- ting more consistent access and fewer missed calls. The practi- ce reported smoother scheduling, fewer callbacks, and more time for the in office team to stay patient facing.

All financial data was provided by internal reports from BPN, with authorization from Dawson Modern Dentistry

Frequently asked questions

Who are the dental virtual assistants and where do they come from?

Most of our team is from Latin America since Spanish is such a need within the United States. From a timezone perspective, Latin America is very similar to most time zones in the United States, which allows your Reach virtual dental assistants to work during their waking hours.

How do I train a virtual assistant?

Training a virtual assistant is straightforward with Reach’s support. Our Reach University provides tools and templates to guide the process. Practices can leverage existing documentation, create training videos, and rely on internal team strengths to ensure seamless onboarding tailored to their specific workflows and needs.

What is the onboarding process like?

Reach’s onboarding process includes a dedicated success manager to guide you. Clear communication is key: outline role expectations and goals for your VA. With preparation and Reach’s support, including tailored tools and guidance, you’ll ensure a smooth transition and set the foundation for success.

What is the recruitment process like?

Our recruitment process is tailored to your specific needs. We start by understanding your ideal candidate’s skills, schedule, and personality. Our team then custom-sources top candidates for your role, presenting three or more options for you to interview. We continue refining until you find the perfect long-term fit for your healthcare practice.

Will I work with the same dental virtual assistant every day?

Yes, you’ll work with the same person every day. They’ll become an integral part of your team, learning your workflows, preferences, and practice needs to provide consistent and reliable support. This personalized approach ensures smooth collaboration and maximum efficiency

What support does Reach provide once the healthcare virtual assistants join a practice?

Reach provides comprehensive support after your healthcare virtual assistant joins your practice. You’ll have a dedicated success manager to guide integration, address challenges, and ensure long-term success. Reach University training equips you with skills to effectively manage remote workers. Your VA also receives ongoing training and support, fostering seamless collaboration and exceptional performance.

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